Web Design Chester
It's not just a case of a web design looking pretty (although that certainly helps) but everything has to work properly too. Images and graphics that are too large or too small (or just not right) can damage a site more significantly than just having visitors click away, they can stop the whole site from actually working as it should.
There is so much that goes on behind the scenes to ensure that a website is designed properly from the ground up including SEO.
Here at Sigma Web, we know all too well how important good web design is and we are able to offer various web design services to our clients, our offices are local and you are welcome to come along and see us to discuss your website plans & ideas.
A successful web build should incorporate the following:
Web Design & Layout Research
Researched and then designed with your target audience in mind – incorporating visitor behaviour into the process.
Web Site Tracking and Analytics
Built specifically with analytics in mind – ensuring that all tracking features are enabled.
Clear in Appearance
Graphics that attract the attention of visitors and call them to action, ensuring each one is a potential sale
Fully Responsive Web Sites
If your website is not responsive then it really needs to be! Currently, over 50% of internet traffic is from a mobile device (and this is likely to increase annually), therefore your website must work properly on all kinds of devices. If it's not practical to redesign your website then a dedicated mobile site might be the best option.
At some point in 2017 Google is expected to release it's mobile first indexing algorithm, a fully responsive website will help you dramatically through this update.
A responsive website will be easier to manage than having multiple sites to cater to different platforms - you only have one website to update.
All of the websites we develop are fully responsive and built to HTML5 standards.
Flexible or Multi-Platform Sites
A responsive site will work properly on all platforms allowing your brand to be clearly represented in front of users on any device. As companies develop new technologies different screen sizes will be used - we ensure your website doesn't get left behind.
User Experience (UX)
Browsing a website should be easy on any device – not having to scroll sideways and not having to resize the screen makes the user experience far more enjoyable.
Google refers to responsive web design as best practice and that it is their recommended configuration.