Email Marketing Campaigns
Email marketing is another very important tool that needs to be implemented wisely and used effectively. A well planned email marketing campaign can reap great rewards and reach an audience that might otherwise be inaccessible.
MailChimp is our preferred platform but we can just as easily work with others if required. The A/B split tests allow us to test various elements of our e-shots before committing to the full distribution.
#Tip - We often try different people's names in the form field as well as trying different subject lines.
Using intelligence gained form PPC and SEO we can determine the best phrases to use throughout the emails, testing call to actions and conversion phrases.
Throwing a well-designed emailer into a list and thoughtlessly distributing it is not the way to create effective campaigns.
Hitting the target
Who is your target audience? Is your set up B2B or are you seeking end users? This can make a huge difference to the timing and indeed the content. Our campaigns are strategized and planned out and once the first run has been sent we can analyse and refine. Our best results come from working and testing to find the 'sweet spot' regarding send times and content.