Can Social Media Help Your Business?
Before we go into detail, the answer is categorically – YES – if done correctly.
There is no doubt about it, “social media” is trending worldwide! You don't even have to turn on your device of choice to notice its power – TV newsreaders often quote tweets and report on social media incidents, your friends and family will talk about something on Facebook, you will notice icons and slogans when you are out shopping – it really is huge and it's everywhere!
However, actually implementing a successful social media campaign into your business strategy is much more complicated and time consuming than just setting up a few accounts. You can have all the accounts and social media icons adorned on your promotional material but unless implemented properly it will be a complete waste of time and more importantly, money.
“Facebook”, “Twitter”, “YouTube”, and “LinkedIn” may initially seem like the big hitters of the industry but there are so many more avenues and channels of social media that can be used to promote business. UGC (or user generated content) is massive – forums, blog posts, podcasts and social bookmarking are just a few of the other things to consider for a well-rounded social media package and I would also look at using some software such as Cinch Tweet to help you build up followers.
Choosing the Right Social Media Platform
Managing and maintaining social media accounts can be very time consuming. You can also over-use a certain platform to the point that it does more harm than good. If you send too many business related tweets, for example, you may end up with people “unfollowing” you. Remember that it's your business you are promoting through social media and you need be in tune with your audience.
Here are a few pointers to consider:
- The most popular accounts are not always the best ones for your business
- Try to be excellent on a couple of channels rather than being average on them all
- If infographics are not your skill, either get help or don't use them at all
- Identify your target audience and see where they 'hang out' in the world of social media
- If you are a business and seeking a good online reputation you should almost certainly have a presence on LinkedIn
- Don't spend all day checking for responses (it will kill your productivity) - set up alerts instead
For more guidance and tips see our blog