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Search Engine Optimisation (SEO Chester)

Our number 1 Google result for the phrase “SEO Chester” is a reflection of this location based search in action. For a long time we were ranked number 1 for the phrase “website SEO” but realised that local businesses often wanted to hire/work with a locally based marketing and website SEO agency, so offering regional search terms and internet marketing strategies to accommodate local search terms makes perfect sense.

In addition to broader internet marketing services we now offer a local service too. Google has changed its algorithm significantly to reflect location based searches and as a result we are now providing a cost effective way to rank for your local search terms.

Location, location, location

Website Marketing and Local SEO in Chester

As an SEO company, Chester, Wrexham, Warrington, Manchester, Shropshire etc. are examples of the local areas our website marketing service is specifically aimed at for businesses to attract location based custom through its online presence. In the current economic climate, costs are constantly being reviewed and it has never been more important to be able to reduce the CPA (Cost per Acquisition) of acquiring clients.

In fact, you may be reading this because you specifically searched for website SEO services in Chester, Wrexham, Wirral or even further afield in the UK. Using our deep knowledge of internet marketing, PPC, affiliate marketing, email marketing, pod-casting, social media and of course SEO, we are here to help you improve your web presence and online business as a whole.

Varied skills and strengths for a well-rounded SEO package

SEO (Search Engine Optimisation) Expert, Chester

Derek Booth, MD of Sigma Web Ltd has been working in the internet marketing industry for more than 20 years (since 1998) and has witnessed all of the major changes to online business during that time. He has worked on projects both large and small and can boast of some spectacular results achieved for customers and local companies. As the industry has changed the Sigma Web team has evolved with it and now possesses many and varied strengths and skills such as web design, journalism, poetry, novel writing, comedy writing, radio journalism, broadcast advertising, MCSE, Microsoft Systems Admin etc. All of the services and marketing elements can be tailored and tuned into making a great local SEO service.

Below is a snapshot from an SEO project we have been working on.

SEO Chester results from Search Consloe

Key Phrase Research in SEO

'What exactly is keyphrase research?' Well, it does what it says on the tin! It’s the in depth research of key phrases and keywords.

People sometimes understandably say, "But what do I get for my money and why does it sometimes take a little time before I see anything happening?"Key word and keyphrase research needs to be thorough and it can be a time consuming process when conducted in house and done properly. Many SEO companies choose to simply sub-contract this work out to a company that provides an excel workbook with several sheets of data often containing hundreds of key phrases, which you, the client, are then expected to choose from.

At Sigma Web, we work differently and our keyword research is conducted differently. We take the company/client in question and use its website, the specific market for that business, the competition (competitor’s websites) as well as a host of other internet resources to eventually settle on what the best key phrases are for that company. It is research that is broad and deep and although it may take a little longer than some “simpler” techniques, it is very much results driven.

Key phrase research is a skill which combines understanding with experience and is not simply about crunching data. A system or a tool that delivers automated “almost instant” results is likely to falter a little further down the line simply because the research hasn’t been anywhere near broad enough.
See this post on common keyphrase research for some guidance.

Derek Booth is the brain behind the Marketing Brain which is now in alpha and uses Derek's AdWords Key Word fishing technique to provide you with some excellent quality key phrases for your future marketing efforts including your SEO.

Free Local Audit

Search Engine Optimisation (Google)

All search engines have their own algorithms and many (if not all) optimisers are looking for the best results on all available search engines but good results on Google in particular have become the holy grail of SEO Chester. Most of your web traffic is likely to come via Google and the company itself (Google) offers some very good guidelines regarding search engine optimisation which you can view here. By working within the Google guidelines and employing the services of a good SEO agency you can stop worrying everytime you hear of another Google algorithm update.

If you have suffered as a result of 'penguin' or 'panda' or any other algorithm update perhaps it is time to consider changing your SEO company.

On Page SEO and Content Marketing

Content marketing and key phrase deployment are part of any decent on page SEO strategy. Optimising images, structuring content and page layout also play an important part.

The art of naturally picking up SERPS (Search Engine Ranking Positions) utilising site structure and specialist SEO copywriting.

That’s the way you do it

It’s not simply a case of “what you say” but much more importantly, “how you say it”. It’s one thing to fling a few words onto the screen but being able to produce written content that is not only compelling to read but also manages to naturally weave key phrases into the structure is an entirely different prospect – one that requires a skilled copywriter.

Search Engine Indexing and Spiders

Achieving 100% saturation is of course always the target but perhaps with large ecommerce sites 95% is a more realistic goal. Managing and controlling the Google spider is a valuable skill and one that will pay dividends as you improve the control you have over the spiders.

An SEO technician who can skilfully take control of the search engine spiders can result in one of the biggest and quickest “wins” when it comes to large websites, particularly with ecommerce sites. Many “off the shelf” packages create problems with indexing and it is in this area that most websites struggle. Great content and superb product photography could be completely invisible to the search engines and more importantly your visitors.

Link Building Services

Linking (or link building) is one of the most misunderstood aspects of any SEO campaign.

Here are some of the things Sigma Web DON’T do and WON’T do.

We don't purchase high PR links
We don't buy site wide footer links
We don't do scraper links
We don't get involved with reciprocal link exchanges
We don't do three-way link schemes
We don't do parallel link schemes

It is evident from all of the algorithm changes (Penguin, Panda etc.) that Google can’t be hoodwinked (at least not for long). Any quick results gained from so called “black hat” SEO techniques will ultimately be penalised and at the very least will result in a waste of both time and money but in some cases be absolutely catastrophic for business and reputation.

Quality versus Quantity

The more backlinks you have the better – but this is only true if those backlinks are high quality – from relevant, authoritative sites that Google approves of. So, when commencing a link building campaign, your first focus needs to be on quality – the quantity will hopefully come with time. Masses of low quality links to your site may briefly give your business a spurt up the rankings but ultimately will cause nothing but harm.

Time and effort = reputation

Link building (the way Google wants us to do it) takes time and skill. Google wants your website to be one of authority and good reputation and it doesn’t matter how much money you throw at it – you cannot buy good reputation. A dictionary definition of the word “reputation” – “...the estimation in which a person or thing is held, especially by the community or the public generally”.

At Sigma Web Ltd our team of ex-journalists and award winning writers will create targeted content with genuine value. We build REAL links from REAL sites, read by REAL people.