• Consulting and Training

    Consulting and Training

Consulting and Training

Either one to one or with a group we offer training and consulting services to help you or your company with its marketing activities.

Google Adwords Training

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Search Engine Optimisation Training & Consultancy

Search Engine Optimisation Training & Consultancy

If you want to save yourself thousands of pounds by doing your own SEO, we offer training courses to help you achieve this. Courses can be for individuals or groups. We can also do seminars and offer basic training courses at conferences. For the more adventurous, we provide some advanced courses and can help teams of marketers to work far more efficiently and achieve some astonishing SEO results on very large database sites and portals. Web design agencies are often looking for SEO expertise to help with their site builds. The design and structure of a website can be greatly enhanced by using the services of an experienced Search Engine Optimiser. The structure is often overlooked as the lovely graphics catch the eye. When the site has been built and populated the questions and problems often begin. By using our consulting service we can help to guide you through each stage and beyond the initial live date. Re-working intelligence gathered from other marketing channels is a great way to improve your SEO efforts – we will show you how! The Google ranking algorithm changes all the time, so keeping up with Google and understanding what the algorithm improvements mean to your project is also covered.

Pay Per Click Training & Consultancy

Pay Per Click Training & Consultancy

We provide advice on PPC set up and structure. A Google Adwords Professional with experience in business can help to transform your campaigns. We have a structured 3 stage program which has been perfected during the last few years. Running a PPC campaign can be a daunting prospect with Google changing its algorithms and introducing new features seemingly on a weekly basis. Our Adwords training is aimed at running a cost effective campaign and achieving results as opposed to teaching you all the ins and outs of Google’s advertising system. The vast majority of features are not used on all campaigns - knowing which ones to use and how to implement them is what we are good at. We optimise shopping campaigns, display advertising, re-marketing and of course standard search campaigns. Depending on your preference, the accounts will be tailored towards low, medium or high maintenance. The amount of time you have to spend looking after the account will be determined and your campaigns will be maximised.
Social Media Training & Consultancy

Social Media Training & Consultancy

On site or at Sigma Web Ltd, we offer a basic, intermediate and an advanced social media training course. These courses will help you to understand how to create a strategy and how to gain followers. An important element of getting the most from social media is knowing how to manage the followers you have. We address this and provide you with the knowledge to run your own social media campaign. Our social media consultancy can show you how to gain the most from social networks. We will provide you with ideas to suit your relevant business and sector, help with implementation and explain the engagement process. Our consultancy can take place on-site and tailored to your requirements. We provide a complete service! We have provided social media strategies and guides for national retailers and large organisations as well as start-up businesses. If you don't fully understand social media and how it works, you can end up spending a lot of money on agency fees and not getting the return you hoped for. Unlike SEO, social media relies far more on a hands-on approach and sector knowledge. This is one of the main differences between SEO and Social Media and something you should consider when planning your marketing.