SEO Expert and Internet Marketer
Born and brought up in Wigan, Lancashire, Derek has specialised in SEO and Internet Marketing for more than 17 years – almost since the discipline began. Google was founded in September 1998 which is just over a month after Derek began promoting on the internet. Derek is a Google AdWords Professional and used to be a computer programmer along with 16 years experience of running his own business.
The level of his knowledge and experience gained over many years’ means that Derek takes a holistic, strategic approach to client work. His SEO solutions range from working on projects at the planning stage through to completion to troubleshooting. Derek consulted on the websites of national retailers and implemented many new strategies and drastically improved the core software of one of Europes leading marketing agencies.
Similar improvements and forensic SEO reports were produced for the ‘IBM Websphere’ platform. SEO results include many first page positions for generic phrases with some 1st place slots on phrases that were said to be 'out of reach'. He has also developed bespoke search engine marketing solutions for a wide range of sectors.
The Pay Per Click strategy moved on to be a business in its own right and in 2007 Derek devised a Google AdWords blueprint to help reduce waste in advertising accounts. In most cases the saving was 50% on advertising spend whilst maintaining current sales.
Merging PPC and SEO with other channels has proven extremely successful for Dereks' projects over the years and this has developed into his own software 'The Marketing Brain' which has now reached demo stage (Feb 2017) and is hoping to be open to the public in the very near future.
Recently due to his work in the SIA as a tester Derek discovered Cora which is a superb tool to help with advanced SEO, you can see the Cora software review here.
Derek has worked successfully across a range of businesses including retailers, financial companies, banks, worldwide travel companies, property investment, local businesses and virtual businesses.
With his experience in small business operations and the blue chip corporate, his knowledge is invaluable when dealing with projects at all levels.
Derek plays football and is an FA Level 2 qualified coach, coaching the 1st Team and U16 at Wigan Athletic Ladies Football Club.
Derek Booth at White Hat v Black Hat SEO Conference