Search Engine Optimisation (SEO)
In addition to broader internet marketing services we now offer a local SEO service too. Google has changed its algorithm significantly to reflect location based searches and as a result we are now providing a cost effective way to rank for your local search terms.
Location, location, location
Our number 1 Google result for the phrase “SEO Chester” is a reflection of this location based search in action. For a long time we were ranked number 1 for the phrase “website SEO” but realised that local businesses often wanted to hire/work with a locally based SEO agency, so offering regional search terms and internet marketing strategies to accommodate local search terms makes perfect sense.
As an SEO company, Chester, Wrexham, Warrington, Manchester, Shropshire etc. are examples of the local areas our service is specifically aimed at for businesses to attract location based custom through its online presence. In the current economic climate, costs are constantly being reviewed and it has never been more important to be able to reduce the CPA (Cost per Acquisition) of clients.
In fact, you may be reading this because you specifically searched for website SEO services in Chester, Wrexham, Wirral or even further afield in the UK. Using our deep knowledge of internet marketing, PPC, affiliate marketing, pod-casting, social media and of course SEO, we are here to help you improve your web presence and online business as a whole.
Varied skills and strengths for a well-rounded SEO package
Derek Booth, MD of Sigma Web Ltd has been working in the internet marketing industry for more than 17 years (since 1998) and has witnessed all of the major changes to online business during that time. He has worked on projects both large and small and can boast of some spectacular results achieved for local companies. As the industry has changed the Sigma Web team has evolved with it and now possesses many and varied strengths and skills such as web design, journalism, poetry, novel writing, comedy writing, radio journalism, broadcast advertising, MCSE, Microsoft Systems Admin etc. All of these elements can be tailored and tuned into making a great local SEO service.
Below is a snapshot from a project we have been working on in 2015.
Key Phrase Research
'What exactly is keyphrase research?' Well, it does what it says on the tin! It’s the in depth research of key phrases and keywords.
People sometimes understandably say, "But what do I get for my money and why does it sometimes take a little time before I see anything happening?"Key word and keyphrase research needs to be thorough and it can be a time consuming process when conducted in house and done properly. Many SEO companies choose to simply sub-contract this work out to a company that provides an excel workbook with several sheets of data often containing hundreds of key phrases, which you, the client, are then expected to choose from.
At Sigma Web, we work differently and our keyword research is conducted differently. We take the company/client in question and use its website, the specific market for that business, the competition (competitor’s websites) as well as a host of other internet resources to eventually settle on what the best key phrases are for that company. It is research that is broad and deep and although it may take a little longer than some “simpler” techniques, it is very much results driven.
Key phrase research is a skill which combines understanding with experience and is not simply about crunching data. A system or a tool that delivers automated “almost instant” results is likely to falter a little further down the line simply because the research hasn’t been anywhere near broad enough.
See this post on common keyphrase research for some guidance.
Derek Booth is the brain behind the Marketing Brain which is now in alpha and uses Derek's AdWords Key Word fishing technique to provide you with some excellent quality key phrases for your future marketing efforts including your SEO.
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