SEO Services

Sigma Web Ltd offer a wide range of SEO Services, but the first question you may be asking yourself is...

What is 'Search Engine Optimisation'?

SEO is the way of presenting your website in such a way that search engines such as Google, Yahoo, Ask etc. find your web pages and index then correctly and effectively in their databases.

It is all about configuring your website correctly and ensuring it has the right type of content to get you ranked as high as possible in search results, thereby increasing the number of web users who visit your site.

The main areas of importance are:

Key Phrase Research
On Page SEO
Search Engine Indexing
Link Building

For a more in-depth explanation of SEO you can check out our SEO page.

SEO Consultancy

Web design agencies are often looking for SEO expertise to help with their site builds. The design and structure of a website can be enhanced by using the services of an experienced Search Engine Optimiser.

The structure of a website is the most important thing, even above Key Phrase Research. Without a good structure, the deep pages will not be indexed properly and no matter how good your phrases are, they could be optimised on pages which are invisible to the search engines.

Our SEO consulting service is based around providing you with the knowledge to build 'search engine friendly' websites which are truly 'search engine friendly'.

Once you have learned the techniques, it is of course possible to replicate this throughout your portfolio and to re-use again on future projects.

Having created websites using our techniques, you can then possibly reduce your monthly SEO costs. The inbound links will have a much greater impact and it will be easier to rank for more key phrases.

SEO Training

See our SEO Training section for further information.

Link Building

What is the definition of link building? Is there one?

Linking is one of the most misunderstood aspects of any SEO campaign.

We do not sell or operate any of the following schemes or techniques.

We don't purchasing high PR links
We don't buy site wide footer links
We don't do scraper links
We don't get involved in reciprocal link exchanges
We don't do three-way link schemes
We don't do parallel link schemes
and so on.....

Ask yourself this question - 'Is Google stupid?'

Ponder for a minute about your answer then think about the 'linking scheme' you have just paid £££ for. Was it worth it?
Aim for quality rather than quantity for inbound links to your site.

Link building for authority and reputation takes skill and time.

No matter how much money you have available to spend, reputation cannot be bought. Here is a dictionary definition of the word 'reputation' - '... the word which refers to the position one occupies or the standing one has in the opinion of others'.
At Sigma Web Ltd our team of ex-journalists and award winning writers create targeted content with value. We build real links from real sites, read by real people.

You can help with indexing by entering our SEO Friendly Directory.

Key Phrase Research

Naturally, this is key to your SEO campaign. Optimising for phrases which are not going to convert is a pointless exercise and a total waste of time and money.

It is possible to take an educated guess based on a number of factors, experience, market knowledge, key phrase research tools etc. But we believe the best way to determine your most valuable phrases is to run a PPC Campaign for a short period of time.

We have a perfect example of a common Key Phrase Research mistake for you to read.

Anyone can research key words and phrases, but what is the outcome?

Ecommerce SEO

See our Ecommerce SEO section for further information.