On-line or Internet Marketing
Creating and promoting a brand now usually involves the internet and the traffic that the internet delivers is often broken down into three common categories: Organic traffic, Paid traffic and Social media traffic.
At Sigma Web we like to sensibly blend all of these promotional activities together and create a cohesive plan which ensures that everything is heading in the same direction.
Working on just one of these traffic avenues can of course yield some results when done correctly but we believe that there are far more benefits when merging the various kinds of marketing together. Further, even more significant results can be yielded when this intelligence is shared and re-worked into future campaigns.
Using a variety of tools and services our internet marketing campaigns evolve and become more effective as we learn and gather more intelligence. For example, when using paid search we often discover new key phrases and test out advertising copy. The results often highlight the best call to action key phrases which are then re-used in emails, SEO and web content.