Thursday 6 April 2017 |
Google Marketing News
New expanded dynamic search ad - popped up!
As I was working on my ads, another new innovation from Google with a new style of dynamic ad has appeared. Early signs are this could be excellent for managing PPC accounts.
The 'New expanded dynamic search ad' is now an option when creating adverts in your PPC. As with a lot of Googles new developments it is definitely worth testing before diving right in but with these ads I think it will improve accounts for many people. Whilst the new ad style will be great in many circumstances I also think caution should be applied as leaving everything up to Google can be expensive. I would probably look to use a new expanded dynamic search ad once within my normal set of four ads which I run for an ad group.