Sigma Web Ltd

Derek Booth

Derek Booth
Born and brought up in Wigan, Lancashire, Derek has specialised in SEO and Internet Marketing for more than eleven years – almost since the discipline began. (1998)

Derek is a Google Adwords Professional and used to be a computer programmer along with 10 years experience of running his own business. The level of his knowledge and experience gained over many years’ means that Derek takes a holistic, strategic approach to client work.

His SEO solutions range from working on projects at the planning stage through to completion to troubleshooting. Derek consulted on the website of a national retailer for 8 months and implemented many new strategies and drastically improved the core software of one of Europes leading marketing agencies. Similar improvements and forensic SEO reports were produced for the ‘IBM Websphere’ platform.
SEO results include many first page positions for generic phrases with some 1st place slots on phrases that were said to be 'out of reach'.

He has also developed bespoke search engine marketing solutions for a wide range of sectors, the Pay Per Click strategy moved on to be a business in its own right. In 2007, Derek devised a Google Adwords blueprint to help reduce waste in advertising accounts. In most cases the saving was 50% on advertising spend whilst maintaining current sales.
Derek has worked successfully across a range of businesses including retailers, financial companies, banks, worldwide travel companies, property investment, local businesses and virtual businesses. With his experience in small business operations and the blue chip corporates, his knowledge is invaluable when dealing with projects at all levels.

You can follow Derek on his Google Profile.
Derek on Linkedin

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