Key Phrase Research
'What is key phrase research?' The answer is simple:
Naturally it is researching key phrases.
"But what do I get for my money and why does it take a few days before I see anything?"
Once again the answer is straight forward, "Because we want to do the job correctly and properly."
Many companies will sub contract this work out to a well known company in the US which provides an excel workbook with several sheets of data and a few hundred phrases to choose from.
Our research is different; based on the company, market, web site and facts taken from internet resources.
A combination of these elements provides the best phrases. Taking the easy option and running an automated query in a well known tool may convince a customer but you will be found wanting several months later, when despite the SEO work and link building, there is still little converting to traffic.
Key phrase research is a skill which combines understanding with experience and is not simply about crunching data.

