Paid Search

Pay Per Click (PPC) or Cost Per Click Advertising.

Pay per click advertising is a great way of advertising on the internet. PPC campaigns need to be thought through properly. Strategies need to be in place for all aspects of a PPC campaign including, key phrases, budget, ad copy, bid strategy etc. "Google adwords" is often the first place that comes to mind when considering paid advertising but there are many other places to submit PPC ads. Yahoo paid search, msn adcenter, adbrite and search123 are just a few of many. Each service targets a different audience and there are numerous options when it comes to strategy planning as bidding prices differ greatly between the PPC engines.

At Sigma Web, we have a Google Adwords Qualified Professional.