What is "Search Engine Optimisation?"
SEO is the way of presenting your website in such a way that search engines find your web pages and index then correctly and effectively in their databases.
In other words, optimising your website for search engines.
All search engines have their own algorithms and many optimisers chase Google. Most of your traffic will come from Google and they also have some very good guidelines.
By working within Google guidelines a website should then do well on other search engines.
A search engine spider needs to be able to crawl all over the site with ease, logging your content rich pages in the search engine database.
If you are worried about the next Google Update, maybe it's time to rethink your SEO.
See what Google says about "Search Engine Optimisation".
Naturally, this is key to your SEO campaign. Optimising for phrases which are not going to convert is a pointless exercise and a total waste of time and money.
It is possible to take an educated guess based on a number of factors, experience, market knowledge, key phrase research tools etc. But we believe the best way to determine your most valuable phrases is to run a PPC campaign for a short period.
We have a perfect example of a common key phrase research mistake for you to read.
Anyone can research key words and phrases, but what is the outcome?
By adjusting and adding copy, amending links and titles etc. it is possible to enhance your current Google position. Far too much time is spent on re-coding and bad advice is rife within our business unfortunately.
If ever you want to clarify anything an SEO company says to you, please do so. They should not be afraid of a second opinion.
One of the most frustrating parts of on page SEO is a lack of understanding of coding and structure.
Another question we ask to our clients, 'How many outbound links do you have?' to which the normal response is, 'none as I don't want to give traffic and link value to my competitors'.
If you are a valuable resource, why would you not have any outbound links on your site?
A question often asked, 'What is indexing?' and 'How do I know you have actually done it properly?'. well, both very good questions particularly since part of this work cannot be immediately seen just by looking at the website. we have to interrogate Google to show the results of this and it also helps to be part of Google Webmaster Tools.
Search Engine Indexing is when your web site is correctly indexed within the search database. A well indexed site should be capable of picking up first page search results for a range of many relevant search terms.
You can check a number of different ways on the indexing work. The quickest way is to check by entering into Google the 'site:' command.
When talking about Search Engines, the main ones are obviously Google, Yahoo and Bing. We have compiled a Search Engines Directory for you. Take a look and try them to vary your search results.
What is the definition of link building? Is there one?
Linking is one of the most misunderstood aspects of any SEO campaign.
We do not sell or operate any of the following schemes or techniques.
Ask yourself this question - 'Is Google stupid?'
Ponder for a minute about your answer then think about the 'linking scheme' you have just paid £££ for. Was it worth it?
Aim for quality rather than quantity for inbound links to your site.
Link building for authority and reputation takes skill and time.
No matter how much money you have available to spend, reputation cannot be bought. Here is a dictionary definition of the word 'reputation' - '... the word which refers to the position one occupies or the standing that one has in the opinion of others'.
At Sigma Web Ltd our team of ex journalists and award winning writers create targeted content with value. We build real links from real sites, read by real people.