Search Engine Optimisation (SEO) Chester

What is "Search Engine Optimisation?"

SEO is the way of presenting your website in such a manner that search engines find your web pages and index then correctly and effectively in their databases or in other words, optimising your website for search engines. Optimising your website for a location based phrase is a good technique for local service based websites.

All search engines have their own algorithms and many optimisers chase Google. Most of your traffic will come from Google and it offers some very good guidelines. By working within Google guidelines a website should then do well on other search engines.

Trying to rank for less competitive key phrases will increase the chances of success. As an example, "SEO Chester" is less competitive than "SEO". In this instance there is no point ranking for 'SEO Chester' if you don’t offer SEO in Chester. Adding an extra word to your phrase is sometimes called a qualifier. This is because it helps to qualify the request a little more. A more qualified enquiry will increase the chances of conversion. Selecting the best qualifiers can really help increase your traffic targeting and thus increase your conversion rates.

A search engine spider needs to be able to crawl all over the site with ease, logging your content-rich pages in the search engine database. There are ways in which can amend the structure of the website to direct and control the crawler to maximise your presence.

If you are worried about the next Google Update, maybe it's time to rethink your organic SEO.

See what Google says about "Search Engine Optimisation".

Key Phrase Research

Naturally, this is key to your SEO campaign. Optimising for phrases which are not going to convert is a pointless exercise and a total waste of time and money.

It is possible to take an educated guess as to what your best phrases are based on a number of factors such as, experience, market knowledge, key phrase research tools etc. But we believe the best way to determine your most valuable phrases is to run a PPC Campaign for a short period.

We have a perfect example of a common Key Phrase Research mistake for you to read.

Anyone can research key words and phrases, but what is the outcome? Monitor and measure your findings. This should be an on-going process and you can find some really good phrases by analysing your logs and stats.

On Page SEO

By adjusting and adding copy, amending links and titles etc. it is possible to enhance your current Google position. Far too much time is spent on re-coding and unfortunately, bad advice is rife within our business.

If ever you want to clarify anything an SEO company says to you, please do so. They should not be afraid of a second opinion

Do not confuse coding with enhancing page speed. Google has introduced page speed as part of its ranking algorithm. You should use the ‘page speed’ plugin from Google and address the issues.

Another question we ask to our clients, 'How many outbound links do you have?' to which the normal response is, 'none as I don't want to give traffic and link value to my competitors'. If you are a valuable resource, why would you not have any outbound links on your site?

Planning your on page SEO and structuring your content and linking can dramatically affect your positions in the SERPS (Search Engine Ranking Positions).

Search Engine Indexing

Questions often asked are, 'What is indexing?' and 'How do I know you have actually done it properly?' Both are very good questions particularly since part of this work cannot be immediately seen by looking at the website. We have to interrogate Google to show the results of this and it also helps to be signed up to Google Webmaster Tools.

Search Engine Indexing is when your website is correctly indexed within the search database. A well indexed site should be capable of picking up first page search results for a wide range of relevant search terms.

You can check out how well your site is indexed in a number of different ways. The quickest way is to check by entering into Google, the 'site:' command or on Yahoo you can use the 'Yahoo site Explorer'.
When talking about Search Engines, the main ones are obviously Google, Yahoo and Bing.

Off Page SEO (Link building)

What is the definition of link building? Is there one?

Linking is one of the most misunderstood aspects of any SEO campaign.

We do not sell or operate any of the following schemes or techniques.

We don't purchase high PR links
We don't buy site wide footer links
We don't do scraper links
We don't get involved with reciprocal link exchanges
We don't do three-way link schemes
We don't do parallel link schemes
and so on.....

Ask yourself this question - 'Is Google stupid?'

Ponder for a minute about your answer then think about the 'linking scheme' you have just paid £££ for. Was it worth it?
Aim for quality rather than quantity for inbound links to your site.

Link building for authority and reputation takes skill and time.

No matter how much money you have available to spend, reputation cannot be bought. Here is a dictionary definition of the word 'reputation' - '... the word which refers to the position one occupies or the standing that one has in the opinion of others'.
At Sigma Web Ltd our team of ex-journalists and award winning writers create targeted content with value. We build real links from real sites, read by real people.

You can help with indexing by entering our SEO Friendly Directory.