One of the market leaders in ecommerce shopping carts is IBM, their very impressive Websphere range is fantastic.
So why are we offering SEO for this ecommerce suite if it is so good?
Just because software comes from a credible source and is excellent, it doesn't mean it is self optimising and also doesn't mean it will operate how you want it to.
If you have a url structure similar to this 'webapp/wcs/stores/servlet/category_-1_22_10251' then the chances are you are running IBM Websphere. Each implementation will be tailored to suit the business and if your back office system has some requirements then the web shop can often suffer.
Optimising IBM Websphere for on page SEO is not only about changing meta tags, there are other things which can be done e.g. page rank sculpting, title optimising, internal link structure.
As for inbound link building, this would be required no matter what shopping cart was being used. Obviously a better strategy and implementation will help maximise the value of inbound links.
Link building costs money so you want to make sure you are dealing the link juice (value passing through the link) correctly.
If you are looking for a quote for marketing or SEO for IBM WebSphere then please fill in the form to the right.