Internet Marketing Glossary

Every industry loves a Three Letter Acronym (TLA). Computers, the Internet and Social Networking are full of them. To help you along the way with 'jargon' and 'geek speak' we have compiled a glossary of terms for each of the services.

PPC Glossary

The main headings here come courtesy of Google via their Adwords guide.

Ad group

A collection of ads within a campaign that corresponds to a group of related keywords.

Ad rank

Your ad’s position on a results page. Your ad rank is determined by your maximum CPC bid and your keywords’ quality score.

Campaign

A component of your account that allows you to focus your advertising on specific products or services. The ads in a given campaign share the same daily budget, language and location targeting. Each campaign can contain multiple ad groups.

Clickthrough rate (CTR)

A measure of how relevant users find your ads and keywords to their search query. CTR helps measure the performance of your ads and keywords.

Cost-per-click (CPC) bid

The amount you pay each time a user clicks on your ad. You can set the maximum CPC bid (the maximum amount you are willing to pay when a potential customer clicks on your ad) at the ad group or keyword level.

Destination URL

The web page on which a user will land after clicking on your ad. It doesn’t have to be your site’s main page. Also called a landing page.

Display URL

The URL displayed in your ad to identify your site to users.

Impression

The number of times an ad is displayed on Google or on sites in the Google content network.

Keyword

A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad will enter the auction.

Quality score

Quality score is a measure of how relevant your ad, keyword, or webpage is. Quality scores help ensure that only the most relevant ads appear to users.