Ecommerce Consulting

Ecommerce can be very easy to manage these days with thousands of “off the shelf” packages and plug-ins for your website.

A simple plug-in or module can turn your website into an online store.

Spending thousands of your hard earned pounds does not guarantee revenue and customers for your online megastore.

Have you been sold a 'rental' system that doesn’t perform to anywhere near the standards the salesperson said it would?

Is it not ranking in Google for products, categories and generic terms?

We can provide a cost effective consultancy service to enable your online store to flourish.

The phrase “Search engine friendly” is overused and over hyped when trying to sell a product and as a result often lets people down.

With years of experience working with a range of e-commerce solutions, we are able to provide an ecommerce web site design or ecommerce solution that’s tailored to your specific requirements.

Working with Actinic, CMS based, Open Source and commercial packages have delivered great rewards in many sectors.

It is important to remember that one package does not suit all, speaking to someone that has a business unsuitable for Actinic will generally only lead you to one conclusion, that it’s not very good!

There are many solutions to a single problem and assessing your ecommerce project correctly is crucial.

Once you have chosen your package and have your project plan set out, how do you maximise your site for your target audience?

SEO is often a good way, but not exclusively the only way.

There are many routes to market that need to be considered and using a variety of channels is certainly a better way to enhance your ecommerce solution.

It is far too easy to end up as just one more badly performing ecommerce website simply by making some common but false assumptions.

Following are some of those assumptions that can lead into complacency and trouble;

If I have an online shop I will get lots of business. The internet is open all the time so that is bound to increase my turnover exponentially.

If it looks nicer than my competitor’s websites then I am sure to sell more than them.

I am the least expensive around so I will definitely sell more volume to make up the profits.

I had my site designed by a top designer so it simply has to be SEO friendly!

Our company uses ecommerce package 'XYZ' which has the best scores for SEO so obviously it must work.

Our company is top of Google listings for 'my company' so we must be doing ok!

We sold 50 extra products last week since the new site went up so it must be brilliant!

I don't need to look at the traffic analysis because I can see the orders coming in.

I don't need to pay someone to optimise my site because my brother has a friend at college who knows about Meta tags.

I am top of Google listings for the best phrase in my sector but I don’t seem to be getting many conversions. I must be too expensive so I will reduce my prices.

My basket checkout stage has the default settings so that must mean it’s the one everyone else uses so it’s bound to work just fine!

I don't need a returns policy or need to know about distance selling regulations because I have terms and conditions on the back of my invoices.

I don't need a corporate image because I sell on eBay.

If you have been caught up in any of these assumptions and found your site to be struggling or not fulfilling its potential then perhaps its now time to review your situation and consider a new ecommerce solution.