We are regularly asked about linking and why sites dont show many links in Google. What is even more worrying is that a lot of questions are from ‘SEO companies’.

Google has a very good webmaster section and there are postings and videos to help people along.

Only last week I was presented with an ‘independant’ report on a site, this report had comments about Google only showing a few links from the ‘link:’ command. The inference was that our linking was of little use and we had not been doing our job properly.

The site in question is actually top of Google for both of the main generic search terms in it’s industry and also for countless other more targeted key phrase terms.

Anyway, here is a video from Matt Cutts which explains just what the ‘link:’ command is all about.