Moan, moan, moan! Why has my site dropped? Moan, moan, moan.  That Google Panda nonsense has killed my search engine traffic. Blah, blah, blah…

How many times have you heard that recently? Well, I thought for a change I would show some positive results from the Panda updates, courtesy of Search Metrics.

 

New Search Visibility Old Search Visibility Difference Percentage Increase ebay.co.uk 1469346 1034302 435044 42.1 techcrunch.com 174797 124220 50577 40.7 national-lottery.co.uk 292053 209357 82696 39.5 econsultancy.com 186175 135804 50371 37.1 thisismoney.co.uk 234717 180377 54340 30.1 siteslike.com 175869 140279 35590 25.4 mirror.co.uk 275876 220937 54939 24.9 blogspot.com 1006719 819832 186887 22.8 mashable.com 295137 240714 54423 22.6 itv.com 345470 282300 63170 22.4 metro.co.uk 181507 149271 32236 21.6 independent.co.uk 471896 388280 83616 21.5 mozilla.org 146282 122471 23811 19.4 youtube.com 8856696 7446902 1409794 18.9 vimeo.com 168979 142182 26797 18.9 wordpress.com 331836 279738 52098 18.6 laterooms.com 150533 127297 23236 18.3 dailymotion.com 577590 490328 87262 17.8 soundcloud.com 150998 128569 22429 17.5

We are increasingly being asked to provide local services for clients. Many businesses are only interested in traffic from within a certain radius, in other words local. We have been providing this service for a long time now, just as another part of what we would normally offer. Since Google keeps changing the way it looks and feels, many people have a completely different perception on their marketing. They feel the need for specific ‘Local SEO’ services. To keep inline with demand, we have introduced a marketing plan which caters for this specifically. In our sector the term maybe ‘SEO Chester‘ as opposed to ‘SEO’, a business in Wrexham would obviously be looking for ‘SEO Wrexham‘. If you try these search terms in Google you will see completely different results. Local SEO is the answer. Why not give us a call on 0845 643 4635 and see if we can help.

Google have removed the wonder wheel, what a shame. This is / was an ace tool for finding related key phrases for help with content writing and landing page work.

I will see if I can find an alternative! I used to love the ease of this tool and how well it worked.

With any luck, this will be a temporary removal as part of the new look Google and we will see it back shortly.

Looks like we are seeing a PR update. I am getting reports from various sources and sites we look after have increased in PR. Usually after an increase in PR we see a lot of email spam with ‘Paid PR Links’ for sale, I don’t expect this time to be any different.

As an example, ‘holiday properties‘ went from a PR1 to a PR4.

Rand talks about the Google Panda Update. Here at Sigma Web we love this update. Yes it has flaws but it is a step in the right direction. Watch and listen to this short video. We have a couple of content writers who have been writing in this style for years, humour and interest far outweigh plain tech stuff. I am pleased someone with authority in the industry is echoing our techniques and mantra. We take our SEO seriously, with humorous content! Read the rest of this entry »