Search Engine Optimisation

Google Page Rank Update

Looks like we are seeing a PR update. I am getting reports from various sources and sites we look after have increased in PR. Usually after an increase in PR we see a lot of email spam with ‘Paid PR Links’ for sale, I don’t expect this time to be any different.

As an example, ‘holiday properties‘ went from a PR1 to a PR4.

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Google Panda Update Video – Rand Fishkin

Rand talks about the Google Panda Update. Here at Sigma Web we love this update. Yes it has flaws but it is a step in the right direction. Watch and listen to this short video. We have a couple of content writers who have been writing in this style for years, humour and interest far outweigh plain tech stuff. I am pleased someone with authority in the industry is echoing our techniques and mantra. We take our SEO seriously, with humorous content! Read the rest of this entry »

SEO Myths – No4

It has been a while since I posted on SEO Myths, so here is another one for you.

‘We need to have our site submitted to as many search engines as possible. The best way to do this is to use some auto submission software because this will save us hours and hours of work.’

We have top positions on many search engines and this includes the main ones and of course Google but we never submit our sites to search engines. The search engines will find your sites if you set them up and link build properly.

All you need is good website seo.

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Can I use WordPress for my entire website?

Well the simple answer is yes you can. WordPress is now an extremely powerful Content Management System (CMS) that can quickly and easily be deployed as a web site. It is a perfect tool for a simple website and provides many optimisation opportunities if done correctly. I think it is best to have your ‘site’ separately from your ‘blog’ though. Create static web pages and don’t include all the plugins etc. and bookmark shares like a normal blog post. Place your blog posts in the folder www.sitename.co.uk/blog/ so Google will be able to determine which pages to index as site pages and which pages as blog posts.

See this short video from Matt Cutts.

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Why don’t SEO companies understand linking?

We are regularly asked about linking and why sites dont show many links in Google. What is even more worrying is that a lot of questions are from ‘SEO companies’.

Google has a very good webmaster section and there are postings and videos to help people along.

Only last week I was presented with an ‘independant’ report on a site, this report had comments about Google only showing a few links from the ‘link:’ command. The inference was that our linking was of little use and we had not been doing our job properly.

The site in question is actually top of Google for both of the main generic search terms in it’s industry and also for countless other more targeted key phrase terms.

Anyway, here is a video from Matt Cutts which explains just what the ‘link:’ command is all about.

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